Marketing test 2 review 3

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Chapters 10 and 12

  • 1
    A manufacturer of athletic equipment is finding it difficult to compete with cheaper imported merchandise. Which of the following is a potential source of new product ideas?
    Its employees
    Its foreign competitors
    All of the above
    Current retailers who carry the manufacturer's equipment
  • 2
    Companies that are most likely to succeed in the development and introduction of new products typically:
    Establish an environment conducive to achieving new-product objectives
    Capitalize on experience to achieve and maintain competitive advantage
    Make the long-term commitment needed to support innovation and new-product development
    Do all of the above
    Use a company-specific approach that is driven by corporate objectives and strategies with a we--defined new-product strategy at its core
  • 3
    A global organization that "thinks global, acts local"
    Gives country managers more autonomy in new-product development
    Does not engage in product line extension in countries where existing products are well-received
    Adopts a policy of international standardization
    Adheres to a sales orientation
  • 4
    The _____ adopt a product because most of their friends have already done so, and their adoption is usually the result of pressure to conform because they rely on group norms.
    Laggards
    Late Majority
    Early Majority
    Early Adopters
  • 5
    _____ is the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage.
    Selective Partnering
    Channel Partnering
    Franchising
  • 6
    _____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.
    Selective
    Intensive
    Multiple
  • 7
    Manufacturers who outsource their transportation function are seeking all the following EXCEPT:
    Systems for tracing and tracking shipments every step of the way
    Reliability with less damage
    Electronic communications that reduce delays and errors and provide information with less paperwork
    More carriers and more services from these additional carrier alternatives
    On-time delivery and pickup at competitive rates
  • 8
    Agents and brokers:
    Have a great deal of control and risk invested in the goods
    Do not take title to merchandise
    Generally are on salary with the manufacturer
  • 9
    After years of phenomenal growth, many food franchisers are branching out from traditional single-purpose stores. One of these innovators is Taco Bell. Taco Bell, a division of Yum Brands, is selling its Mexican-style fare at kiosks and movable carts in malls, at the corner gasoline station, on supermarket shelves, even in school-lunch programs. In only a few years, it has more than quintupled its points of access. And it has barely begun its expansion. By the end of the decade, it aims to have 200,000 outlets, most will be nontraditional, and their success will depend on location and operating efficiency. In one of many moves to create peak operating efficiency, Taco Bell has hired an outside company to cut and slice the lettuce, tomatoes, and onions it uses in the preparation of food. Taco Bell's new direction produces greater convenience for consumers, heightens competition for some established-brand marketers, and creates a potential nightmare for franchisees.

    Refer to Taco Bell. Beef producers, vegetable growers, Taco Bell, and consumers are part of a:
    Transportation channel
    Logistics system
    Marketing channel
  • 10
    What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?
    All products except those considered faddish go through every stage.
    Changes in a product can change its life cycle.
    The lengths of time that products stay in any one stage is standardized for consumer products, but not industrial products.
  • 11
    Which of the following products is most likely to be in the decline stage of its product life cycle?
    Sport drinks
    DVDs
    CD-ROMs
    Audio Cassette tapes
  • 12
    One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a(n):
    Conventional channel
    Direct channel
    Reciprocal channel
  • 13
    A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.
    Marketing mix intermediary
    Selective distribution channel
    Marketing channel or Channel of Distribution
  • 14
    In which logistical component of the supply chain will you find electronic data interchange a common feature?
    Production scheduling
    Order processing
    Transportation
  • 15
    Kiell is the manager of a small, private firm that manufactures cork board. He decided NOT to enter the global market. His decision was probably primarily based upon:
    Lack of common languages and cultures among global customers
    Uncertainties regarding global logistics
    Inappropriateness of your gear products overseas
  • 16
    A marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products.
    Brainstorming
    Product development
    New product development
  • 17
    The first filter in the product development process, which eliminates ideas that are inconsistent with the organizations new product strategy or are obviously inappropriate for some other reason.
    Screening
    Business analysis
    Concept test
  • 18
    A test to evaluate a new product idea, usually before any prototype has been created.
    Concept test
    Screening
    Business analysis
  • 19
    The second stage of the screening process where preliminary figures for demand, cost, sales, and profitability are calculated.
    Test Marketing
    Business analysis
    Development
  • 20
    The limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.
    Test marketing
    Commercialization
    Simulated (laboratory) market testing
  • 21
    A consumer who was happy enough with his or her trial experience with a product to use it again.
    Innovator
    Adopter
    Diffuser
  • 22
    A biological metaphor that traces the stages of a products acceptance, from its introduction to its decline.
    Adaptor life cycle
    Consumer life cycle
    Product life cycle
  • 23
    All parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer.
    Channel Suppliers
    Channel Receivers
    Channel Members
  • 24
    The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function.
    Channel Chain
    Supply chain
    Demand Chain
  • 25
    The difference between the amount of product produced and the amount an end user wants to buy.
    The difference between the amount of product produced and the amount an end user wants to buy.
    Temporal Discrepancy
    Discrepancy of assortment
    Discrepancy of quantity
  • 26
    The lack of all the items a customer needs to receive full satisfaction from a product or products.
    Discrepancy of Assortment
    Discrepancy of Quantity
    Temporal Discrepancy
  • 27
    A situation that occurs when a product is produced but a customer is not ready to buy it.
    Spatial Discrepancy
    Temporal Discrepancy
    Discrepancy of quantity
  • 28
    The difference between the location of a producer and the location of widely scattered markets.
    Discrepancy of Quantity
    Spatial Discrepancy
    Temporal Discrepancy
  • 29
    An institution that buys goods from manufacturers and resells them to businesses, government agencies, and other wholesalers or retailers and that receives and takes title to goods, stores them in its own warehouses, and later ships them.
    Merchant Wholesalers
    Agents and Brokers
    Retailer
  • 30
    A channel intermediary that sells mainly to consumers
    Merchant wholesaler
    Agents and brokers
    Retailers
  • 31
    The process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption.
    Logistics
    Transactional functions
    Transportation assessors
  • 32
    A distribution channel in which producers sell directly to consumers
    Strategic Channel Alliance
    Supply chain channel
    Direct channel
  • 33
    A cooperative agreement between business firms to use the others already established distribution channel.
    Channel power
    Direct channels
    Strategic channel alliance
  • 34
    A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customers and economic value.
    Channel power
    Supply Chain management
    Intensive Distribution
  • 35
    An inventory control system that manages the replenishment of goods from the manufacturer to the final consumer.
    Materials-Handling system
    Distribution Resource Planning
    Inventory control system
  • 36
    A channel conflict that occurs between different levels in a marketing channel, most typically between the manufacturer and wholesaler or between the manufacturer and retailer.
    Horizontal Conflict
    Channel Conflict
    Vertical Conflict
  • 37
    A channel conflict that occurs among channel members on the same level.
    Vertical Conflict
    Horizontal Conflict
    Channel Conflict
  • 38
    A situation that occurs when one marketing channel member intentionally affects another members behavior.
    Vertical Conflict
    Channel Conflict
    Channel Control
  • 39
    A method of moving inventory into, within, and out of the warehouse.
    Inventory control system
    Materials Handling System
    Electronic Data Interchange
  • 40
    A method of developing and maintaining an adequate assortment of materials or products to meet a manufacturers or a customers demand.
    Inventory Control System
    Outsourcing
    Material-handling system