Marketing test 2 review 3

Developed by: Dan

Chapters 10 and 12

Question 1: A manufacturer of athletic equipment is finding it difficult to compete with cheaper imported merchandise. Which of the following is a potential source of new product ideas?

	Its foreign competitors
	Current retailers who carry the manufacturer's equipment
	Its employees
	All of the above

Question 2: Companies that are most likely to succeed in the development and introduction of new products typically:

	Use a company-specific approach that is driven by corporate objectives and strategies with a we--defined new-product strategy at its core
	Make the long-term commitment needed to support innovation and new-product development
	Do all of the above
	Capitalize on experience to achieve and maintain competitive advantage
	Establish an environment conducive to achieving new-product objectives

Question 3: A global organization that "thinks global, acts local"

	Adheres to a sales orientation
	Gives country managers more autonomy in new-product development
	Does not engage in product line extension in countries where existing products are well-received
	Adopts a policy of international standardization

Question 4: The _____ adopt a product because most of their friends have already done so, and their adoption is usually the result of pressure to conform because they rely on group norms.

	Early Adopters
	Laggards
	Early Majority
	Late Majority

Question 5: _____ is the joint effort of all channel members to create a supply chain that serves customers and creates a competitive advantage.

	Franchising
	Selective Partnering
	Channel Partnering

Question 6: _____ distribution occurs when a producer selects two or more different channels to distribute the same products to target markets.

	Multiple
	Selective
	Intensive

Question 7: Manufacturers who outsource their transportation function are seeking all the following EXCEPT:

	More carriers and more services from these additional carrier alternatives
	Reliability with less damage
	On-time delivery and pickup at competitive rates
	Systems for tracing and tracking shipments every step of the way
	Electronic communications that reduce delays and errors and provide information with less paperwork

Question 8: Agents and brokers:

	Have a great deal of control and risk invested in the goods
	Do not take title to merchandise
	Generally are on salary with the manufacturer

Question 9: After years of phenomenal growth, many food franchisers are branching out from traditional single-purpose stores. One of these innovators is Taco Bell. Taco Bell, a division of Yum Brands, is selling its Mexican-style fare at kiosks and movable carts in malls, at the corner gasoline station, on supermarket shelves, even in school-lunch programs. In only a few years, it has more than quintupled its points of access. And it has barely begun its expansion. By the end of the decade, it aims to have 200,000 outlets, most will be nontraditional, and their success will depend on location and operating efficiency. In one of many moves to create peak operating efficiency, Taco Bell has hired an outside company to cut and slice the lettuce, tomatoes, and onions it uses in the preparation of food. Taco Bell's new direction produces greater convenience for consumers, heightens competition for some established-brand marketers, and creates a potential nightmare for franchisees. Refer to Taco Bell. Beef producers, vegetable growers, Taco Bell, and consumers are part of a:

	Transportation channel
	Logistics system
	Marketing channel

Question 10: What can the marketers of consumer products expect to find when they study and apply the product life cycle theory to their products?

	All products except those considered faddish go through every stage.
	Changes in a product can change its life cycle.
	The lengths of time that products stay in any one stage is standardized for consumer products, but not industrial products.

Question 11: Which of the following products is most likely to be in the decline stage of its product life cycle?

	DVDs
	Audio Cassette tapes
	Sport drinks
	CD-ROMs

Question 12: One configuration of a marketing channel entails producers selling to consumers with no intermediaries involved. This is called a(n):

	Conventional channel
	Direct channel
	Reciprocal channel

Question 13: A _____ is a business structure of interdependent organizations that reaches from the point of product origin to the consumer.

	Marketing mix intermediary
	Marketing channel or Channel of Distribution
	Selective distribution channel

Question 14: In which logistical component of the supply chain will you find electronic data interchange a common feature?

	Transportation
	Production scheduling
	Order processing

Question 15: Kiell is the manager of a small, private firm that manufactures cork board. He decided NOT to enter the global market. His decision was probably primarily based upon:

	Uncertainties regarding global logistics
	Lack of common languages and cultures among global customers
	Inappropriateness of your gear products overseas

Question 16: A marketing strategy that entails the creation of marketable new products; the process of converting applications for new technologies into marketable products.

	Brainstorming
	Product development
	New product development

Question 17: The first filter in the product development process, which eliminates ideas that are inconsistent with the organization’s new product strategy or are obviously inappropriate for some other reason.

	Screening
	Concept test
	Business analysis

Question 18: A test to evaluate a new product idea, usually before any prototype has been created.

	Screening
	Concept test
	Business analysis

Question 19: The second stage of the screening process where preliminary figures for demand, cost, sales, and profitability are calculated.

	Development
	Business analysis
	Test Marketing

Question 20: The limited introduction of a product and a marketing program to determine the reactions of potential customers in a market situation.

	Simulated (laboratory) market testing
	Test marketing
	Commercialization

Question 21: A consumer who was happy enough with his or her trial experience with a product to use it again.

	Innovator
	Diffuser
	Adopter

Question 22: A biological metaphor that traces the stages of a product’s acceptance, from its introduction to its decline.

	Consumer life cycle
	Adaptor life cycle
	Product life cycle

Question 23: All parties in the marketing channel that negotiate with one another, buy and sell products, and facilitate the change of ownership between buyer and seller in the course of moving the product from the manufacturer into the hands of the final consumer.

	Channel Receivers
	Channel Members
	Channel Suppliers

Question 24: The connected chain of all of the business entities, both internal and external to the company, that perform or support the logistics function.

	Supply chain
	Channel Chain
	Demand Chain

Question 25: The difference between the amount of product produced and the amount an end user wants to buy.

		Temporal Discrepancy
		Discrepancy of quantity
		Discrepancy of assortment

Question 26: The lack of all the items a customer needs to receive full satisfaction from a product or products.

	Discrepancy of Quantity
	Discrepancy of Assortment
	Temporal Discrepancy

Question 27: A situation that occurs when a product is produced but a customer is not ready to buy it.

	Temporal Discrepancy
	Discrepancy of quantity
	Spatial Discrepancy

Question 28: The difference between the location of a producer and the location of widely scattered markets.

	Temporal Discrepancy
	Discrepancy of Quantity
	Spatial Discrepancy

Question 29: An institution that buys goods from manufacturers and resells them to businesses, government agencies, and other wholesalers or retailers and that receives and takes title to goods, stores them in its own warehouses, and later ships them.

	Retailer
	Merchant Wholesalers
	Agents and Brokers

Question 30: A channel intermediary that sells mainly to consumers

	Merchant wholesaler
	Retailers
	Agents and brokers

Question 31: The process of strategically managing the efficient flow and storage of raw materials, in-process inventory, and finished goods from point of origin to point of consumption.

	Transportation assessors
	Logistics
	Transactional functions

Question 32: A distribution channel in which producers sell directly to consumers

	Strategic Channel Alliance
	Supply chain channel
	Direct channel

Question 33: A cooperative agreement between business firms to use the other’s already established distribution channel.

	Channel power
	Strategic channel alliance
	Direct channels

Question 34: A management system that coordinates and integrates all of the activities performed by supply chain members into a seamless process, from the source to the point of consumption, resulting in enhanced customers and economic value.

	Channel power
	Supply Chain management
	Intensive Distribution

Question 35: An inventory control system that manages the replenishment of goods from the manufacturer to the final consumer.

	Materials-Handling system
	Distribution Resource Planning
	Inventory control system

Question 36: A channel conflict that occurs between different levels in a marketing channel, most typically between the manufacturer and wholesaler or between the manufacturer and retailer.

	Channel Conflict
	Horizontal Conflict
	Vertical Conflict

Question 37: A channel conflict that occurs among channel members on the same level.

	Horizontal Conflict
	Vertical Conflict
	Channel Conflict

Question 38: A situation that occurs when one marketing channel member intentionally affects another member’s behavior.

	Vertical Conflict
	Channel Control
	Channel Conflict

Question 39: A method of moving inventory into, within, and out of the warehouse.

	Electronic Data Interchange
	Materials Handling System
	Inventory control system

Question 40: A method of developing and maintaining an adequate assortment of materials or products to meet a manufacturer’s or a customer’s demand.

	Outsourcing
	Inventory Control System
	Material-handling system

SheKnows

quizzes und tests quizzen en tests