International Marketing Chapter 2

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20 Questions - Developed by: Carlos - Developed on: - 18.611 taken

  • 1
    During the past two decades, the world economic environment has become increasingly dynamic. To achieve success, executives and marketers must take into account all of the following realities except:
    The growth of e-commerce diminishes the importance of national barriers.
    Production has become "uncoupled" from employment.
    The world economy dominates the scene.
    Capital movements have replaced trade as the driving force of the world economy.
    The struggle between capitalism and socialism continues.
  • 2
    That Russia is being transformed by economic change can be witnessed in all of the following observations except:
    Russian shoppers spend an estimated $4 billion each year on luxury goods.
    Affluent Russians can shop at boutiques that offer Versace.
    The banking system in Russia is robust.
    The Russian government lifted all currency controls.
    Per capita gross national income in Russia is only $9370.
  • 3
    Market capitalism is an economic system in which:
    Individuals and firms allocate resources and production resources that are privately owned.
    Market-oriented economies function in an identical manner.
    The state has broad powers to serve the public interest as it sees fit.
    There is no correlation between economic freedom and a nation's economy.
    Market resource allocation is commanded by both private and state ownership.
  • 4
    One of the distinguishing features of a Centrally Planned Capitalism economic system is:
    The state has broad powers to serve the public interest as it sees fit.
    None of the above
    Market allocation policies are permitted within an environment of state ownership.
    All production resources are privately owned.
    Command resource allocation is utilized extensively in a private resource ownership environment.
  • 5
    The Swedish government has significant holdings in key business sectors and has a hybrid economic system that incorporates:
    Market socialism and market capitalism.
    Market capitalism and socialistic capitalism.
    Centrally planned socialism and market socialism.
    Market capitalism and centrally planned socialism.
    Centrally planned socialism and capitalism.
  • 6
    Low-income countries have a GNI per capita of less than $996. The general characteristics shared by countries at this income level include all of the following except:
    Political unrest.
    Heavy reliance on foreign aid.
    High birth rates.
    High literacy rates.
    High agricultural population.
  • 7
    The greatest percentage of world GDP is in the following income group countries:
    Upper-middle-income countries.
    Lower-middle-income countries.
    High-income countries.
    BRIC countries.
    Low-income countries.
  • 8
    The majority of the world's population is included in the following economic category:
    Upper-middle-income countries.
    Lower-middle-income countries.
    Lower-upper income countries.
    High-income countries.
    Low-income countries.
  • 9
    Upper-middle-income countries, also known as industrializing or developing countries, are those with GNI per capita ranging from:
    Less than $995
    $3,946 to $12,195
    No correct answer
    $996 to $3,945
    $12,196 or higher
  • 10
    The general characteristics shared by low-income countries do not include:
    Low literacy rates.
    Concentration in Africa south of the Sahara.
    High birth rates.
    Lack of genuine market opportunities.
    Heavy reliance on foreign aid.
  • 11
    Global marketers should take note of the fact that almost half of the world's population is located in:
    Lower-middle income countries.
    Higher-middle income countries.
    Upper-middle income countries.
    Low-income countries.
    High-income countries.
  • 12
    The United Nations designates 50 countries in the bottom ranks of the low-income category named as:
    BRIC countries.
    Lower-middle-income countries.
    Developing countries.
    LDCs (least-developed countries).
    Low-income countries.
  • 13
    Upper-Middle-income countries are also know as:
    Stabilized countries.
    Agricultural countries.
    BRIC countries.
    Industrializing countries.
    Manufacturing countries.
  • 14
    Upper-middle-income countries that achieve the highest rates of economic growth are sometimes referred to collectively as:
  • 15
    Which of the following nations fall in the lower-middle-income category?
    None of the above
  • 16
    Nike produces only a small portion of it's output in China, but when the firm refers to China as a "two-billion-foot market," it is referring to the fact that:
    The Chinese shoe market is very competitive.
    It will take a long time for China to develop future market.
    The Chinese do not wear shoes.
    China can develop it's own shoe market.
    China is a potential future market.
  • 17
    According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably", which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?
    The poor have no money.
    The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
    People in BOP markets cannot use advanced technology
    All of the above are mistaken assumptions discussed by the authors
    People in BOP markets will be criticized for exploiting the poor.
  • 18
    Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies. An example of this would be:
    Hermes creating handbags called Amazonia.
    New e-commerce markets for interactive forms of electronic communication.
    Nestlé marketing Bono brand cookies in Brazil.
    India's Suzlon Energy using wind-driven turbines.
    Coca-Cola company developing a beverage Vintago in low-income countries.
  • 19
    Which country is the only country classified as an emerging market among the high-income countries by influential stock market indexes?
    United States
    South Korea
  • 20
    The Organization for Economic Cooperation and Development (OECD) is comprised of:
    Pluralistic democracies.
    The 30 high-income countries.
    All of the above statements are applicable.
    Countries that believe in market-allocation economic systems.
    Countries that demonstrate progress toward economic reform.

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