International Marketing Chapter 4

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27 Questions - Developed by: Carlos - Developed on: - 7.549 taken

  • 1
    FIFA, the Federation internationale de Football Association, is launching a new global fashion brand in order to build and maintain awareness as well as interest in soccer in the years between World Cup matches.
  • 2
    The cultural environment of global marketing has a big impact on FIFA (Federation internationale de Football Association).
  • 3
    Although "culture shock" is a normal human reaction to the new and unknown, successful global marketers strive to comprehend human experience from the global point of view.
  • 4
    Culture includes both conscious and unconscious values, idea, attitudes, and symbols that shape human behavior and that are confined to one generation.
  • 5
    Food taboos, language, marriage, medicine, music, dancing, courtship, body adornment, religious rituals, and residence rules are all examples of "cultural universals."
  • 6
    As cultural information and imagery flow freely across borders via satellite TV, the Internet, and similar communication channels, new global consumer cultures are emerging.
  • 7
    When marketers refer to "fast-food culture", or "credit-card culture" they are referring to a cosmopolitan culture which is comprised of various segments of the population which are interconnected by information technology.
  • 8
    A "value" is an organized pattern of knowledge that an individual holds to be true about the world.
  • 9
    In Indonesia, home of the world's largest Muslim population, KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa, the end of each day's fast.
  • 10
    "Mecca Cola" and "Qibla Cola" are brand names given to Coca-Cola for effective marketing in Muslim countries.
  • 11
    Hindus do not eat beef, which means that McDonald's does not serve hamburgers in India.
  • 12
    Aesthetic elements that are attractive, appealing, and in good taste are perceived as decent and accepted universally.
  • 13
    In the United States bridal gowns are white in color whereas in many countries they are red in color. White is considered as a color of mourning in many Asian countries.
  • 14
    Gray color is associated with high quality and expensive in the United States, whereas it is considered inexpensive in China and Japan.
  • 15
    Music represents a "transculture" that cannot be identified with any particular nation since rhythm is a universal aspect of music.
  • 16
    As a component of abstract (as opposed to physical) culture, many forms of music exhibit the same "think global, act local" paradox that is at the heart of global marketing.
  • 17
    In order to convey the sense of the country of origin it is advisable to use the same background music in broadcast commercials in all parts of the world.
  • 18
    In China, authorities have the power to dictate which songs can be marketed and performed.
  • 19
    Subway chains in India had to educate consumers about the benefits of the company's sandwiches since Indians normally did not consume buns.
  • 20
    Domino's Pizza had to pull out of Italy because Italians perceived it's products to be "too American."
  • 21
    Although some food preferences remain deeply embedded in culture, plenty of evidence suggests that global dietary preferences are converging.
  • 22
    While McDonald's continues to open new restaurants in France, the number of traditional bistros has declined by over 50%.
  • 23
    Both the spoken and unspoken aspects of language are included in the broader linguistic field of semiotics, which is the study of signs and their meanings.
  • 24
    Since there is no letter which sounds like a "P" in Arabic, "Popeye's" becomes "Bob eyes" and Pepsi sounds like "Bebsi." This is an example of difference due to phonology.
  • 25
    Diesel founder Renzo Rosso has asserted that his brand's “Diesel” name is one of the few words which is pronounced the same in almost every language. To a linguist, this comment is best understood within the context of phonology.
  • 26
    The phonetic pronunciation of the numerical sequence 8282 means "hurry up" in Korean.
  • 27
    In China, it is bad luck to give a book, an umbrella, or a clock as a gift.

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