International Marketing Chapter 4

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15 Questions - Developed by: Carlos - Developed on: - 12.011 taken

  • 1
    The cultural environment of a country is best defined by which characteristics?
    Fast food culture and slow food culture
    Production process and standards of measurement
    Degree of nationalism and economic community membership
    Attitudes, beliefs, and values
    Standard of living and stage of economic development
  • 2
    Suppose you have a friend from India who is a lifelong vegetarian and who does not like McDonald's because the company sells hamburgers in many countries. Which of the following describes your friend?
    "vegetarianism" and "dislike McDonald's" both represent an attitude
    "vegetarianism" represents a value, "dislike McDonald's" represents an attitude
    "vegetarianism" and "dislike McDonald's" both represent values
    "vegetarianism" represents a value, "dislike McDonald's" represents a belief
    "vegetarianism" represents an attitude, "dislike McDonald's" represents a value
  • 3
    There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture. Which of the following statements is not true:
    Red color is preferred in many countries since it is the color of blood.
    Red is a popular color in most parts of the world.
    Red color is tied to the traditions of viticulture and winemaking.
    Red color is associated with "active," "vibrant," and "emotional."
    Red color is highly preferred in some African countries.
  • 4
    Cultural influences are also quite apparent in food preparation and consumption patterns and habits. Domino's Pizza, the world's largest pizza-delivery company, pulled out of Italy because:
    Tomato sauce was too bold and competed with Italian products.
    People did not like to eat at home.
    Italians perceived it's products to be "too American."
    Italians wanted more toppings on thick crust.
    Italians did not like anyone else to use the name pizza.
  • 5
    American Nancy McKinstry recently became the new CEO at Dutch publisher Wolters Kluwer. As Ms. McKinstry noted, she had to drop the word "aggressive" in describing her strategic plan to company managers. She said, "I learned that the word has a negative connotation to a lot of Europeans. I was coming across too hard, too much of a results-driven American to the people. I needed to get on board so I started describing our strategy as 'decisive' and that made all the difference." Which of the following grammar topics is the critical element in this passage?
  • 6
    An intern from the United Kingdom was working in an American software company during summers. One day her boss gave her a memo asking her to post it, with the intention of having it put on the bulletin board. To her boss's surprise the letter was mailed by the intern since the word “post” means “mail” in British English. In communication terms this error can be attributed due to:
  • 7
    When the Coca-Cola Company was developing it's new Dasani bottled water brand, linguists helped guide the naming process. For example, the recurring "a" was chosen because it has a soothing sound. In linguistics, issues pertaining to letters and sounds are matter of:
  • 8
    If a marketing manager plans to enter the newly industrializing countries (NICs) or other Asia markets with a product that has proved to be successful in the home market, the product's diffusion processes are likely to be:
    Similar to that in the home market.
    Less compatible in the Asian market.
    Negligible since consumers will take time to assess the relative advantage.
    Much faster than in the home market.
    Much slower than in the home market.
  • 9
    A few years ago, Philips Electronics developed a new consumer electronics product called the Digital Compact Cassette player. DCC did more than allow users to record and playback in a new digital format; DCC was also designed to play the older, analog cassette tapes that many people own. However, die-hard audio buffs were the only ones to buy DCC and Philips ultimately discontinued the product. Which of the following statements based on adopter categories describes this?
    DCC was a laggard
    Early adopters bought, but innovators didn't
    Early majority bought, but late majority didn't
    Innovators bought, but early adopters didn't
    Innovators bought, and everyone else was a laggard
  • 10
    Adopter categories are classifications of individuals within a market on the basis of their innovativeness. Recently Apple introduced the iPhone for which people waited in long lines before the doors opened. According to experts these 2.5% of people who bought the iPhone are categorized as:
    Late majority.
    Early adopters.
    Early majority.
  • 11
    Which of the following is true about the innovation diffusion process in Asia?
    After a new product has achieved success in one Asian market, it is likely to be adopted in other Asian markets at an even faster rate.
    All of the above are true
    Japan has a high-context culture with a relatively homogeneous population.
    Because risk avoidance is a cultural value, there are fewer innovators in Asia than in the United States.
    Once innovators in Asia have tried a product, early adopters and the early majority quickly follow suit.
  • 12
    Comparing and contrasting the diffusion of innovations in Western countries and in Asia, one can say that:
    The diffusion of innovation framework is applicable in Asia but not in the West.
    In Western countries, the adoption process begins more slowly but ramps up more rapidly than it does in Asia.
    The process occurs in an identical manner in both regions.
    In Asia, the adoption process begins more slowly but ramps up more rapidly than it does in Western countries.
    The diffusion of innovation framework is applicable in the West but not in Asia.
  • 13
    Which of the following is arranged starting with the highest level of environmental sensitivity and ending with the lowest level?
    Integrated circuits→computers→food
    Food→computers→integrated circuits
    Computers→food→integrated circuits
    None of the above
    Integrated circuits→food→computers
  • 14
    The ________ the level of environmental sensitivity for a given product, the ________ the need for managers to address country-specific economic, regulatory, technological, social and cultural environmental conditions.
    Lower; greater
    Greater; greater
    Greater; lower
    Lower; lower
    Stronger; greater
  • 15
    Which of the following is true about "coffee culture" in England?
    Starbucks has been unsuccessful in it's attempt to change the Brits' preference for tea.
    Starbucks-style coffee shops have been a flop because tea culture is too deeply engrained.
    American entrepreneurs found success in England with the Seattle Coffee Company which Starbucks later acquired.
    Starbucks succeeded in England only after changing the company's name to Seattle Coffee Company.
    Starbucks has been successful in England since it started selling beer.

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