International Marketing Chapter 5

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31 Questions - Developed by: Carlos - Developed on: - 7.423 taken

  • 1
    When Barack Obama was sworn in as the president of the United States, he inherited a situation that had confounded his predecessors for half a century. America's complex relationship with Cuba illustrates the impact the political, legal, and regulatory environments can have on international trade and global marketing activities.
  • 2
    Many governments in developing countries exercise control over their nations' economic development by passing protectionist laws and regulations.
  • 3
    Political risk is the possibility of a change in a country's political environment or government policy that would positively affect a company's ability to operate effectively and profitably.
  • 4
    The political maneuverings of the Russian government create a high level of political risk.
  • 5
    Companies cannot purchase insurance to offset potential risks arising from the political environment of a country.
  • 6
    In China, import duties have dropped since the country joined the WTO.
  • 7
    Some foreign companies reduce earnings by making loans to U.S. affiliates rather than using direct investment to finance U.S. activities. This is known as "earnings stripping."
  • 8
    A “civil-law country” is one in which the legal system reflects the structural concepts and principles of the Roman Empire in the sixth century.
  • 9
    Louisiana is the only state that has not fully adopted the Uniform Commercial Code (UCC) since it's laws are heavily influenced by the French civil code.
  • 10
    India, Pakistan, Malaysia, Korea, and Japan have common-law jurisdictions.
  • 11
    "Sharia" and "haram" are important concepts in civil-code laws, which are commonly practiced in Middle Eastern countries.
  • 12
    The requirement that all restaurants declare that the meat is "halal" is based on Islamic Laws.
  • 13
    If a foreign company only has a sign board in any state in the United States, then that company is subject to the jurisdiction of U.S. courts.
  • 14
    A trademark gives the inventor of a product the exclusive legal right to make, use, and sell an invention for a specific period of time.
  • 15
    To establish ownership of a written, recorded, performed, or filmed creative work, it is necessary to apply for and be granted a patent.
  • 16
    Patents and trademarks that are registered in the United States are protected in all countries of the world.
  • 17
    A patent holder retains all rights for the life of the patent even if the product is not produced or sold.
  • 18
    A U.S. company wishing to obtain foreign patent rights must apply to the Paris Union within one year of filing in the United States or risk a permanent loss of patent rights abroad.
  • 19
    In order to fight piracy in China, Budweiser beer cans have fluted edges that are difficult to manufacture.
  • 20
    A key issue is global patent protection for software. Although copyright law protects the computer code, it does not apply to the idea embodied in the software.
  • 21
    Japan has recently promised to speed up patent examinations, eliminate challenges to patent submissions, and allow patent applications to be filed in English.
  • 22
    Pressures of global competition have resulted in decreased incidences of price-fixing and collusion among companies.
  • 23
    A recent rash of antitrust actions brought in the United States against foreign companies has raised concerns that the United States is violating international law as well as the sovereignty of other nations.
  • 24
    Microsoft is subject to U.S. antitrust laws no matter what country it is doing business in.
  • 25
    Formation of a cartel like OPEC, consisting of oil-producing companies, would most likely be illegal in the United States.
  • 26
    Licensing is a potentially dangerous action: It may be instrumental in creating a competitor.
  • 27
    A company hoping to protect it's trade secrets from being stolen by a foreign company can seek relief under the TRIPs agreement if both companies do business in GATT signatory countries.
  • 28
    Denmark ranks highest in bribery as listed by the Corruption Perceptions Index (CPI) by Transparency International in 2010.
  • 29
    If an American businessperson pays a Russian customs agent a $20 cash "processing fee" to avoid delay in leaving Russia, the American has violated the Foreign Corrupt Practices Act (FCPA).
  • 30
    Under the Alternative Fines Act, fines imposed on individuals may not be paid by their employer or principal.
  • 31
    In emerging countries, journalists may themselves become targets if they criticize the rich or powerful.

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