International Marketing Chapter 9

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13 Questions - Developed by: Carlos - Developed on: - 14.308 taken

  • 1
    Licensing as a market entry mode has several disadvantages and opportunity costs, which do not include:
    Agreement may have short life.
    Limited market control.
    Leveraging and exploiting by licensee.
    Similar product or technology development by licensee.
    Adaptations by licensee to fit local tastes.
  • 2
    ________ represent(s) a market entry strategy whereby one company permits a foreign company to make use of it's patents, know-how, technology, company name, or other intangible assets in return for a royalty payment.
    Joint Ventures
    One-hundred-percent ownership
    Licensing
    Exporting
    Global strategic alliances
  • 3
    In order to prevent a licensor-competitor from gaining unilateral benefit, licensing agreements should provide for:
    Franchising
    Adaptation for local tastes
    Strategic decision-making
    Cross licensing
    Contract manufacturing
  • 4
    Pollo Campero, a chicken restaurant chain based in Central America, is using the following method for expanding operations in the United States.
    Exporting
    Acquisition
    Joint ventures
    Franchising
    Licensing
  • 5
    In the mid-1980's, Apple Computer lost tens of billions of dollars by not using.
    Licensing.
    Global strategic alliances.
    Exporting
    100% ownership
    Joint venture
  • 6
    The specialty retailing industry, as well as the fast-food industry, favors ________ for global growth.
    Joint ventures
    Licensing
    Strategic alliances
    Investment
    franchising
  • 7
    The agreements that allow McDonald's franchisees around the globe to use McDonald's trademarked name and menu items represent, in essence, which form of market entry?
    Exporting
    Joint ventures
    100% ownership
    Acquisition
    Franchising
  • 8
    Honda has invested $550 million in building an assembly plant in Greensburg, Indiana; IKEA spent nearly $2 billion to open stores in Russia; and South Korea's LG Electronics purchased a 58% stake in Zenith Electronics. All of these are examples of:
    Franchising
    FDI
    Exporting
    Licensing
    Acquisition
  • 9
    The disadvantages of joint venturing can include all of the following except:
    Joint ventures allow partners to achieve synergy.
    Joint venture partners must share rewards as well as risks.
    A company incurs very significant costs by joint venturing.
    A dynamic joint venture partner can evolve into a strong competitor.
    Joint ventures can have the potential for conflict between partners.
  • 10
    The strategy to use joint ventures has several advantages which do not include:
    Risk sharing
    Achieve synergy
    Reduced financial risk.
    Only way to enter a country or region.
    Reward sharing.
  • 11
    Which of the following does not fit into the sequence of experiences Anheuser-Busch had in Japan?
    Anheuser-Busch first entered Japan by means of a licensing agreement with Suntory, the smallest brewery in Japan
    Anheuser-Busch dissolved the joint venture with Kirin Brewery.
    Anheuser-Busch entered into a joint venture with Kirin Brewery.
    Anheuser-Busch created a joint venture with Kirin Brewery, the market leader.
    Anheuser-Busch reverted to a licensing agreement with Kirin Brewery.
  • 12
    As a general rule, the Chinese government allows foreign companies to participate in it's market only if those companies agree to establish operations with local Chinese enterprises. Which market entry mode would be the appropriate choice under these circumstances?
    Licensing
    Exporting
    Joint Venture
    Franchising
    Acquisition
  • 13
    The president of a Mexican company recently remarked, "Business in Mexico is done on a consensus basis, very genteel and sometimes slow by U.S. standards." A few months later, the Mexican company and it's U.S. joint venture partner parted company. Judging by the president's remark, one important reason for the "divorce" was:
    Cultural differences.
    The language barrier.
    Failure of one partner to live up to the terms of the contract.
    The cancellation of NAFTA.
    The U.S. government's insistence on quick negotiations.

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