International Marketing Chapter 9

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13 Questions - Developed by: Carlos - Developed on: - 13.862 taken

  • 1
    Licensing as a market entry mode has several disadvantages and opportunity costs, which do not include:
    Limited market control.
    Agreement may have short life.
    Adaptations by licensee to fit local tastes.
    Leveraging and exploiting by licensee.
    Similar product or technology development by licensee.
  • 2
    ________ represent(s) a market entry strategy whereby one company permits a foreign company to make use of it's patents, know-how, technology, company name, or other intangible assets in return for a royalty payment.
    Global strategic alliances
    Joint Ventures
    Exporting
    One-hundred-percent ownership
    Licensing
  • 3
    In order to prevent a licensor-competitor from gaining unilateral benefit, licensing agreements should provide for:
    Cross licensing
    Franchising
    Strategic decision-making
    Contract manufacturing
    Adaptation for local tastes

  • 4
    Pollo Campero, a chicken restaurant chain based in Central America, is using the following method for expanding operations in the United States.
    Exporting
    Franchising
    Licensing
    Acquisition
    Joint ventures
  • 5
    In the mid-1980's, Apple Computer lost tens of billions of dollars by not using.
    Joint venture
    Licensing.
    Global strategic alliances.
    Exporting
    100% ownership
  • 6
    The specialty retailing industry, as well as the fast-food industry, favors ________ for global growth.
    Joint ventures
    franchising
    Investment
    Licensing
    Strategic alliances

  • 7
    The agreements that allow McDonald's franchisees around the globe to use McDonald's trademarked name and menu items represent, in essence, which form of market entry?
    Joint ventures
    Franchising
    100% ownership
    Exporting
    Acquisition
  • 8
    Honda has invested $550 million in building an assembly plant in Greensburg, Indiana; IKEA spent nearly $2 billion to open stores in Russia; and South Korea's LG Electronics purchased a 58% stake in Zenith Electronics. All of these are examples of:
    FDI
    Acquisition
    Exporting
    Franchising
    Licensing
  • 9
    The disadvantages of joint venturing can include all of the following except:
    Joint ventures can have the potential for conflict between partners.
    Joint venture partners must share rewards as well as risks.
    A dynamic joint venture partner can evolve into a strong competitor.
    Joint ventures allow partners to achieve synergy.
    A company incurs very significant costs by joint venturing.

  • 10
    The strategy to use joint ventures has several advantages which do not include:
    Only way to enter a country or region.
    Reward sharing.
    Risk sharing
    Reduced financial risk.
    Achieve synergy
  • 11
    Which of the following does not fit into the sequence of experiences Anheuser-Busch had in Japan?
    Anheuser-Busch dissolved the joint venture with Kirin Brewery.
    Anheuser-Busch reverted to a licensing agreement with Kirin Brewery.
    Anheuser-Busch first entered Japan by means of a licensing agreement with Suntory, the smallest brewery in Japan
    Anheuser-Busch created a joint venture with Kirin Brewery, the market leader.
    Anheuser-Busch entered into a joint venture with Kirin Brewery.
  • 12
    As a general rule, the Chinese government allows foreign companies to participate in it's market only if those companies agree to establish operations with local Chinese enterprises. Which market entry mode would be the appropriate choice under these circumstances?
    Franchising
    Joint Venture
    Licensing
    Acquisition
    Exporting
  • 13
    The president of a Mexican company recently remarked, "Business in Mexico is done on a consensus basis, very genteel and sometimes slow by U.S. standards." A few months later, the Mexican company and it's U.S. joint venture partner parted company. Judging by the president's remark, one important reason for the "divorce" was:
    Failure of one partner to live up to the terms of the contract.
    Cultural differences.
    The U.S. government's insistence on quick negotiations.
    The cancellation of NAFTA.
    The language barrier.


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