Marketing Cluster Core

star goldstar goldstar goldstar goldstar greyFemaleMale
100 Questions - Developed by: Westyn "Ty" Magnuson - Developed on: - 685 taken

DECA Sample Test for Marketing Management pathway

  • 1
    Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even
    though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix
    Beauty Salon commit?
    Wrongful interference
  • 2
    Which of the following forms of ownership is a group of individuals organized by a charter that is granted
    by a state:
  • 3
    Computer manufacturers sell their products through retailers, such as Best Buy. This is an example of
    the __________ function of marketing.
    Channel Management
    Product/Service Management
  • 4
    Indirect channels of distribution are the only channels that involve
    Ultimate Consumers
    Industrial Consumers
  • 5
    Packaging a product in a biodegradable or recyclable container is one way a channel member can
    participate in the ethical practice of
    Green Marketing
    Consumer Protection
    International Marketing
    Social Awareness
  • 6
    One aspect of coordinating channel management with pricing activities involves
    Implementing accounting policies
    Developing product standards
    Setting appropriate prices
    Earning high profits
  • 7
    Why is it important to identify sources that provide relevant, valid written material?
    To compile a database
    To prepare a routine message
    To read useful information
    To understand business communication
  • 8
    Which of the following is a company resource that employees often analyze to ascertain policies and
    Training materials
    Research documents
    Sales reports
    Promotional Brouchures
  • 9
    Jacob was nervous about making his valedictorian speech, but when he stood up to walk to the podium,
    the audience cheered and gave him a standing ovation, which helped him relax and enjoy the moment.
    What was the audience doing?
    Exhibiting unprofessional behavior
    Mocking the speaker
    Encouraging the speaker
    Engaging in passive listening
  • 10
    A message which is as short and to the point as possible is referred to as
  • 11
    Writing key points on notecards and then placing the cards in order of their importance is one way to
    Revise facts
    Organize information
    Access files
    Verify accuracy
  • 12
    Which of the following is an example of an effective subject line for a professional email:
    Mtg. rescheduled for 3 p.m.
    New product information
    One more thing ...
    Can we talk for a minute?
  • 13
    When writing informational messages, business employees should explain the situation and include
    sufficient data for the recipient to be able to
    Agree with the content
    Read the message
    Contact the business
    Make a decision
  • 14
    Which of the following is an example of a simple written report that a business might prepare on a regular
    Analysis of a publicity campaign
    Findings of a major investigation
    Results of a research study
    Minutes of a staff meeting
  • 15
    Which is the most effective way for an employee to communicate interest in providing good service to
    Social Status
    Informal product demonstration
    Closing statements
    Body language
  • 16
    A customer complains that an item purchased last week does not fit properly. The real reason for
    returning the item is that it is too expensive. This is an example of a __________ complaint.
  • 17
    Employees can reinforce their company's positive image by
    Advocating prestige pricing and price skimming.
    Sharing its intellectual property with competitors.
    Developing a broad product/service mix.
    Delivering on the company's brand promise.
  • 18
    A local hardware store purchased a large shipment of snow shovels in November in order to prepare for
    winter weather. The hardware store is helping to create __________ utility.
  • 19
    A manufacturer wants to ensure that each product it makes meets certain standards so that customer
    complaints and product returns will be kept at minimal levels. Meeting this goal depends on the part of
    operations known as
    Inventory management
    Quality control
    Strategic management
  • 20
    Which of the following factors has aided the most in creating a global business environment:
    Exchange rates
    Cultural changes
  • 21
    Which of the following is a characteristic of private enterprise that enables consumers to buy quality
    products at fair prices:
    Unlimited resources
    Profit motive
  • 22
    Which of the following is an example of a tax that government collects from some businesses:
  • 23
    Shelly is a union member who has been having problems with management. Shelly should report her
    problems to her union's
  • 24
    Which of the following is a disadvantage of weak currency:
    It makes buying imports less expensive
    It negatively affects the balance of trade
    It makes acquiring foreign companies more expensive
    It reduces business profits
  • 25
    In some cultures, creating relationships during business negotiations is key; in other cultures, negotiators
    want a signed contract. This illustrates cultural differences in negotiating
  • 26
    Why is it sometimes difficult to be honest about strengths?
    No one likes to recognize strengths
    Few people have strengths
    Weaknesses are more significant than strengths
    We don't want to brag
  • 27
    As a sales representative for a large distributor, you hear a lot of information from your clients about the
    competition. Which of the following characteristics would help you to demonstrate initiative in this
    Empathy and self-control
    Creativity and self-understanding
    Alertness and assertiveness
    Patience and resourcefulness
  • 28
    The night clerk in a local motel often complains to the manager about having to assist his/her coworkers.
    This is an example of an employee having a(n) __________ attitude.
  • 29
    Instead of going through Jeff's files, Amanda waits until Jeff returns from lunch to obtain a file that she
    needs to review. This is an example of one coworker ________ of another coworker.
    Respecting the privacy
    Reinforcing the efforts
    Violating the workspace
    Correcting the work
  • 30
    Behavior that is characterized by a willingness to ignore the rights of others and to exploit them in order
    to achieve personal goals is __________ behavior.
  • 31
    One of the reasons that teams are important to businesses is that they can increase
  • 32
    Which of the following statements is true about consensus building:
    Consensus can be reached without everyone's agreement
    In most cases, consensus allows for a minority to rule
    The agreed upon option is not always each person's first choice
    Each group member's opinion is less important than the leader's opinion
  • 33
    What is true about personal vision?
    Achievable visions are time bound
    Specific goals are necessary to determine your vision
    Realistic visions are based on mission statements
    Good visions have permanent results
  • 34
    Being a good listener is an example of what type of behavior that builds positive working relationships?
    Having a good attitude
    Getting to know others on your work team
    Carrying your own weight
    Being cooperative
  • 35
    Every pay period, Amanda places $100 from her paycheck into a savings account that earns 4.5 percent
    interest. In this situation, money functions as a
    Measure of income
    Medium of exchange
    Store of value
    Form of barter
  • 36
    Which of the following statements about understanding your spending habits is true:
    A key aspect of opening a bank account
    The last step in creating a financial plan
    The first step in creating a financial plan
    A key aspect in exceeding financial goals
  • 37
    When Armand is comparing his checkbook balance with his bank statement, he must make sure that he
    has subtracted the ____________ from his checkbook.
    Accumulated interests
    Transaction fees
    Payroll deposits
    Check numbers
  • 38
    Which of the following is a type of financial-services provider:
    Retirement community
    Taxation department
    Commercial bank
    Stock market
  • 39
    A decrease in the availability of raw materials is an economic risk that may result in __________ for a
    Financial loss
    Lower turnover
    High interest rates
    Increased regulation
  • 40
    What do all businesses need to be aware of with regard to the accounting process?
    System specifications
    Management styles
    Research techniques
    Legal considerations
  • 41
    Claudia is creating a balance sheet for her business. She lists the full value of all of her assets, even
    some office equipment she hasn't completely paid for. However, to find the true net worth of her
    business, Claudia must subtract the money she owes on the equipment, since the debt is considered
    Accounts receivable
    Liquid asset
  • 42
    A business should strive to keep its cash conversion cycle as short as possible so it
    Has fewer liquid assets
    Has cash available to use
    Can earn dividends
    Can increase its profit margin
  • 43
    One reason why human resources management is important to the success of a business is because this
    process is responsible for
    Eliminating turnover
    Reducing compensation
    Staffing the business
    Creating jobs for the company
  • 44
    Which of the following is a way that marketers can use data to “follow up” on any problems or issues with
    a product:
    Determining what new products to offer
    Providing salespeople with additional training
    Budgeting for product development
    Deciding what wholesalers to use for distribution
  • 45
    Software that allows for real-time analysis of marketing information enables businesses to search many
    databases and identify
    Hidden objections
    Pricing strategies
    Distribution channels
    Obscure relationships
  • 46
    A business should decide at the beginning of a marketing-research project how much it can afford to
    spend in order to
    Tell the researcher when to stop the project
    Skip some of the research steps if it needs to save time
    Cut the project in half if that is all it can afford
    Narrow the focus of the research if necessary
  • 47
    A business conducts marketing research when it needs to solve a problem or when it wants to
    Increase its sales staff
    Identify a new market opportunity
    Coordinate activities
    Analyze financing options
  • 48
    Marketers may want to use research to study the economy, a factor that is subject to change. In this
    context, the economy can be described as a(n)
    Case study
  • 49
    The purpose of semantic-differential rating scales is to measure
  • 50
    What data-collection method can be used to obtain product information during the point-of-purchase
    Volume-tracking scanner
    Email survey
    Photographic scanner
    Statistical survey
  • 51
    Which of the following is an example of range:
    Half of all consumers buy more than four widgets per week
    Consumers buy between four and eight widgets per week
    Most consumers buy five widgets per week
    Consumers buy an average of six widgets per week
  • 52
    Which of the following is a source of error in the research process:
    Key summary
    Sample design
    Project purpose
    Interview location
  • 53
    Which of the following is a possible weakness associated with a secondary-data source:
    Reasonable purchase price
    Inconsistent collection method
    Internet accessibility
    Recent industry approval
  • 54
    The marketing function that best enables a company to make informed decisions about what to sell is
    Product/Service management
    Marketing-information management
  • 55
    The owner of a business is meeting with the company's managers and supervisors to set objectives for
    the next year. This group is developing the company's
    Business goals
    Channels of distribution
    Promotion mix
    Market share
  • 56
    When a local athletic apparel store sells shoes, clothing, and accessories that are designed specifically
    for runners, it is using ____________ segmentation.
    Rate of usage
  • 57
    To evaluate an Internet source, what aspect would you consider when assessing whether its information
    is clearly laid out so that it is easy to read?
  • 58
    What do businesses often develop to be able to store and analyze data for the purpose of making
    business decisions?
    Survey methods
    Information systems
    Management policies
    Operating procedures
  • 59
    Which of the following is available to all people around the world who have access to a computer that has
  • 60
    Many presentation software programs allow users to
    Include voice narration
    Analyze organizational progress
    Copyright their graphics
    Calculate numerical data
  • 61
    What is one reason that a local business would keep records of all its customer-sales transactions?
    To issue rebates
    To handle returns
    To cancel orders
    To budget expenses
  • 62
    Which of the following is an example of a current trend in business:
    Expanding economic growth
    Developing market research
    Protecting consumer privacy
    Promoting private enterprise
  • 63
    When conducting an environmental scan, which of the following is an economic factor that a business
    should consider:
    Consumer spending habits
    Local demographics
    Global trade regulations
    Restricted sales territories
  • 64
    A clothing manufacturer checks one pair of pants out of every shipment to ensure the quality of its
    product. This process is known as quality
  • 65
    What should employees who are learning a new skill avoid doing?
    Acting safely
    Taking shortcuts
    Asking questions
    Following rules
  • 66
    An author's new book is an example of a
    Platform project
    R&D project
    Breakthrough project
    Derivative project
  • 67
    Before identifying the right people to work on a project, it is important to
    Ask organizations for contributions
    Develop accurate job descriptions
    Select necessary supplies
    Prepare construction specifications
  • 68
    When managing a project, the first activity is for the project leader to
    Develop a schedule
    Set goals
    Negotiate terms
    Monitor progress
  • 69
    A reason that many companies update or alter existing products is to
    Use a familiar production process
    Create new products to put on the market
    Be able to plan production quantities
    Make them competitive with similar products
  • 70
    A focus on how things are done, rather than just outcomes, is known as
    Concurrent engineering
    Process orientaion
    Lean production
    Continual improvement
  • 71
    When the LXT Audio-Book Company was founded 15 years ago, its target market was blind and visuallyimpaired
    individuals who enjoyed listening to nonfiction audio books. Recently, though, the company has
    begun marketing these same audio books as “learning solutions” for individuals with dyslexia and other
    learning disabilities. This is an example of __________ innovation.
  • 72
    Which of the following is an example of gathering information before making a decision:
    Writing letters
    Watching movies
    Reading novels
    Asking questions
  • 73
    Employees who are unable to manage their time effectively often experience
    Decreased pressure
    Decreased tension
    Increased stress
    Increased self-esteem
  • 74
    What should you avoid doing when filling out an employment application?
    Providing exact data
    Specifying certain jobs
    Signing your name
    Leaving blank spaces
  • 75
    The basic purpose of writing a letter of application concerning a job opening is to
    Describe your job skills in detail
    Provide the employer with your complete work history
    Tell the employer how you found out about the job
    Interest the employer in interviewing you
  • 76
    The primary reason why many people engage in career-oriented networking activities is to
    Develop an extensive list of sales prospects and contacts
    Cultivate a wide circle of social and personal contacts
    Obtain letters of recommendation from previous employers
    Connect with others who might help them accomplish professional goals
  • 77
    A characteristic of effective prices is that they must be
  • 78
    Which of the following pricing practices is illegal in some countries because it may drive a company's
    competitors' out of business:
    One-price policies
    Price skimming
    Markup pricing
    Below-cost pricing
  • 79
    One way that advances in technology are impacting the product/service management function is by
    making it possible for businesses to
    Control customer preferences
    Eliminate human errors
    Simplify production systems
    Improve existing products
  • 80
    Pick the best response: Where do product opportunities exist?
    Where people work
    Where people participate in their hobbies
    Anywhere there is an un- or under-met need
    Anywhere that people have had their needs satisfied
  • 81
    When using mind mapping to generate product ideas, you begin by writing down the main problem or
    Supporting facts
    Primary associations
    Market opportunity
    Situational analysis
  • 82
    True or False: Only express warranties hold up in court.
    False; implied warranties are valid
    True; implied warranties cannot be verified
    False; express warranties must be in writing
    True; only written evidence can be submitted in court
  • 83
    What strategy can make or break a business's product mix?
  • 84
    Text that continues or clarifies the thought expressed in the print ad's headline is referred to as the
    White space
  • 85
    Why do companies use brands for their products?
    To charge higher prices
    To demonstrate creativity
    To encourage materialism
    To differentiate their products
  • 86
    Which of the following is an example of a purchase experience touchpoint:
    Direct sales
    Warranty programs
    Customer satisfaction surveys
  • 87
    Many of the town's residents have heard that this coming summer is predicted to be the hottest summer
    ever. As a result of hearing this, Tim, the owner of an appliance store, decided to do more advertising for
    air conditioners. Which of the following external factors has affected Tim and his business:
    Legal and political factors
    Cultural and social trends
  • 88
    The specific goal of product promotion is to
    Inform consumers about the company
    Show the company's commitment to technology or research
    Persuade consumers to buy a particular good or service
    Change a particular attitude toward a firm or its products
  • 89
    Which of the following is the most visible element of the promotional mix:
    Personal selling
    Sales promotion
  • 90
    What type of information are businesses that sponsor sales promotion sweepstakes and contests
    required to make available to the customers who participate in those promotions?
    Amount of rebate
    Odds of wining
    Value of coupon
    Samples of product
  • 91
    Governments that have passed “do not call” laws are restricting promotional activities related to
    Direct mail
    Internet downloads
  • 92
    A local, exclusive business is having a sale. Which of the following advertising media would be most
    effective in promoting the sale to the business's clientele:
    Direct mail
  • 93
    What is the primary goal of viral marketing?
  • 94
    What communication channels is a corporation's public-relations department most likely to use to
    maintain positive relationships with shareholders?
    Policy manuals, commercials, and sponsorships
    Newsletters, annual reports, and the company's website
    News conferences, consumer blogs, and employee manuals
    Press releases, online social networks, and print advertisements
  • 95
    Successful positioning appeals to customers'
    Five senses
    Desire to save money
  • 96
    When salespeople demonstrate the features and benefits of goods or services, they often are able to
    Provide jobs for more employees
    Develop new and improved products
    Create desire for products
    Add usefulness to products
  • 97
    Why do businesses try to build a clientele?
    Gives the business a new image
    Leads to repeat business
    Attracts well-to-do customers
    Provides continuing sources of new workers
  • 98
    Which of the following is a reason why the ethical and legal issues involved in selling activities are
    extremely important:
    Buyers avoid doing business with unethical salespeople
    Sales staff must know when they can legally bend the truth
    Sales managers are not responsible for what the sales staff does
    Sellers must understand how to criticize competitors
  • 99
    What type of law prevents salespeople from one company from interfering with their competitions'
    Warranty liability
    Product safety
    Consumer credit
    Unfair trade
  • 100
    A restaurant server might obtain valuable information about the taste of a new menu item by talking to
    The cooks

Comments page 0 of 0
Click here to add a comment
There are currently 0 comments to display.