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Marketing Cluster Core
100 Questions - Developed by:
Westyn "Ty" Magnuson
- Developed on:
- 685 taken
DECA Sample Test for Marketing Management pathway
Brix Beauty Salon used a celebrity's name and photograph in a recent newspaper advertisement, even
though the celebrity had not given Brix permission to use her name and likeness. What tort did Brix
Beauty Salon commit?
Which of the following forms of ownership is a group of individuals organized by a charter that is granted
by a state:
Computer manufacturers sell their products through retailers, such as Best Buy. This is an example of
the __________ function of marketing.
Indirect channels of distribution are the only channels that involve
Packaging a product in a biodegradable or recyclable container is one way a channel member can
participate in the ethical practice of
One aspect of coordinating channel management with pricing activities involves
Implementing accounting policies
Developing product standards
Setting appropriate prices
Earning high profits
Why is it important to identify sources that provide relevant, valid written material?
To compile a database
To prepare a routine message
To read useful information
To understand business communication
Which of the following is a company resource that employees often analyze to ascertain policies and
Jacob was nervous about making his valedictorian speech, but when he stood up to walk to the podium,
the audience cheered and gave him a standing ovation, which helped him relax and enjoy the moment.
What was the audience doing?
Exhibiting unprofessional behavior
Mocking the speaker
Encouraging the speaker
Engaging in passive listening
A message which is as short and to the point as possible is referred to as
Writing key points on notecards and then placing the cards in order of their importance is one way to
Which of the following is an example of an effective subject line for a professional email:
Mtg. rescheduled for 3 p.m.
New product information
One more thing ...
Can we talk for a minute?
When writing informational messages, business employees should explain the situation and include
sufficient data for the recipient to be able to
Agree with the content
Read the message
Contact the business
Make a decision
Which of the following is an example of a simple written report that a business might prepare on a regular
Analysis of a publicity campaign
Findings of a major investigation
Results of a research study
Minutes of a staff meeting
Which is the most effective way for an employee to communicate interest in providing good service to
Informal product demonstration
A customer complains that an item purchased last week does not fit properly. The real reason for
returning the item is that it is too expensive. This is an example of a __________ complaint.
Employees can reinforce their company's positive image by
Advocating prestige pricing and price skimming.
Sharing its intellectual property with competitors.
Developing a broad product/service mix.
Delivering on the company's brand promise.
A local hardware store purchased a large shipment of snow shovels in November in order to prepare for
winter weather. The hardware store is helping to create __________ utility.
A manufacturer wants to ensure that each product it makes meets certain standards so that customer
complaints and product returns will be kept at minimal levels. Meeting this goal depends on the part of
operations known as
Which of the following factors has aided the most in creating a global business environment:
Which of the following is a characteristic of private enterprise that enables consumers to buy quality
products at fair prices:
Which of the following is an example of a tax that government collects from some businesses:
Shelly is a union member who has been having problems with management. Shelly should report her
problems to her union's
Which of the following is a disadvantage of weak currency:
It makes buying imports less expensive
It negatively affects the balance of trade
It makes acquiring foreign companies more expensive
It reduces business profits
In some cultures, creating relationships during business negotiations is key; in other cultures, negotiators
want a signed contract. This illustrates cultural differences in negotiating
Why is it sometimes difficult to be honest about strengths?
No one likes to recognize strengths
Few people have strengths
Weaknesses are more significant than strengths
We don't want to brag
As a sales representative for a large distributor, you hear a lot of information from your clients about the
competition. Which of the following characteristics would help you to demonstrate initiative in this
Empathy and self-control
Creativity and self-understanding
Alertness and assertiveness
Patience and resourcefulness
The night clerk in a local motel often complains to the manager about having to assist his/her coworkers.
This is an example of an employee having a(n) __________ attitude.
Instead of going through Jeff's files, Amanda waits until Jeff returns from lunch to obtain a file that she
needs to review. This is an example of one coworker ________ of another coworker.
Respecting the privacy
Reinforcing the efforts
Violating the workspace
Correcting the work
Behavior that is characterized by a willingness to ignore the rights of others and to exploit them in order
to achieve personal goals is __________ behavior.
One of the reasons that teams are important to businesses is that they can increase
Which of the following statements is true about consensus building:
Consensus can be reached without everyone's agreement
In most cases, consensus allows for a minority to rule
The agreed upon option is not always each person's first choice
Each group member's opinion is less important than the leader's opinion
What is true about personal vision?
Achievable visions are time bound
Specific goals are necessary to determine your vision
Realistic visions are based on mission statements
Good visions have permanent results
Being a good listener is an example of what type of behavior that builds positive working relationships?
Having a good attitude
Getting to know others on your work team
Carrying your own weight
Every pay period, Amanda places $100 from her paycheck into a savings account that earns 4.5 percent
interest. In this situation, money functions as a
Measure of income
Medium of exchange
Store of value
Form of barter
Which of the following statements about understanding your spending habits is true:
A key aspect of opening a bank account
The last step in creating a financial plan
The first step in creating a financial plan
A key aspect in exceeding financial goals
When Armand is comparing his checkbook balance with his bank statement, he must make sure that he
has subtracted the ____________ from his checkbook.
Which of the following is a type of financial-services provider:
A decrease in the availability of raw materials is an economic risk that may result in __________ for a
High interest rates
What do all businesses need to be aware of with regard to the accounting process?
Claudia is creating a balance sheet for her business. She lists the full value of all of her assets, even
some office equipment she hasn't completely paid for. However, to find the true net worth of her
business, Claudia must subtract the money she owes on the equipment, since the debt is considered
A business should strive to keep its cash conversion cycle as short as possible so it
Has fewer liquid assets
Has cash available to use
Can earn dividends
Can increase its profit margin
One reason why human resources management is important to the success of a business is because this
process is responsible for
Staffing the business
Creating jobs for the company
Which of the following is a way that marketers can use data to “follow up” on any problems or issues with
Determining what new products to offer
Providing salespeople with additional training
Budgeting for product development
Deciding what wholesalers to use for distribution
Software that allows for real-time analysis of marketing information enables businesses to search many
databases and identify
A business should decide at the beginning of a marketing-research project how much it can afford to
spend in order to
Tell the researcher when to stop the project
Skip some of the research steps if it needs to save time
Cut the project in half if that is all it can afford
Narrow the focus of the research if necessary
A business conducts marketing research when it needs to solve a problem or when it wants to
Increase its sales staff
Identify a new market opportunity
Analyze financing options
Marketers may want to use research to study the economy, a factor that is subject to change. In this
context, the economy can be described as a(n)
The purpose of semantic-differential rating scales is to measure
What data-collection method can be used to obtain product information during the point-of-purchase
Which of the following is an example of range:
Half of all consumers buy more than four widgets per week
Consumers buy between four and eight widgets per week
Most consumers buy five widgets per week
Consumers buy an average of six widgets per week
Which of the following is a source of error in the research process:
Which of the following is a possible weakness associated with a secondary-data source:
Reasonable purchase price
Inconsistent collection method
Recent industry approval
The marketing function that best enables a company to make informed decisions about what to sell is
The owner of a business is meeting with the company's managers and supervisors to set objectives for
the next year. This group is developing the company's
Channels of distribution
When a local athletic apparel store sells shoes, clothing, and accessories that are designed specifically
for runners, it is using ____________ segmentation.
Rate of usage
To evaluate an Internet source, what aspect would you consider when assessing whether its information
is clearly laid out so that it is easy to read?
What do businesses often develop to be able to store and analyze data for the purpose of making
Which of the following is available to all people around the world who have access to a computer that has
Many presentation software programs allow users to
Include voice narration
Analyze organizational progress
Copyright their graphics
Calculate numerical data
What is one reason that a local business would keep records of all its customer-sales transactions?
To issue rebates
To handle returns
To cancel orders
To budget expenses
Which of the following is an example of a current trend in business:
Expanding economic growth
Developing market research
Protecting consumer privacy
Promoting private enterprise
When conducting an environmental scan, which of the following is an economic factor that a business
Consumer spending habits
Global trade regulations
Restricted sales territories
A clothing manufacturer checks one pair of pants out of every shipment to ensure the quality of its
product. This process is known as quality
What should employees who are learning a new skill avoid doing?
An author's new book is an example of a
Before identifying the right people to work on a project, it is important to
Ask organizations for contributions
Develop accurate job descriptions
Select necessary supplies
Prepare construction specifications
When managing a project, the first activity is for the project leader to
Develop a schedule
A reason that many companies update or alter existing products is to
Use a familiar production process
Create new products to put on the market
Be able to plan production quantities
Make them competitive with similar products
A focus on how things are done, rather than just outcomes, is known as
When the LXT Audio-Book Company was founded 15 years ago, its target market was blind and visuallyimpaired
individuals who enjoyed listening to nonfiction audio books. Recently, though, the company has
begun marketing these same audio books as “learning solutions” for individuals with dyslexia and other
learning disabilities. This is an example of __________ innovation.
Which of the following is an example of gathering information before making a decision:
Employees who are unable to manage their time effectively often experience
What should you avoid doing when filling out an employment application?
Providing exact data
Specifying certain jobs
Signing your name
Leaving blank spaces
The basic purpose of writing a letter of application concerning a job opening is to
Describe your job skills in detail
Provide the employer with your complete work history
Tell the employer how you found out about the job
Interest the employer in interviewing you
The primary reason why many people engage in career-oriented networking activities is to
Develop an extensive list of sales prospects and contacts
Cultivate a wide circle of social and personal contacts
Obtain letters of recommendation from previous employers
Connect with others who might help them accomplish professional goals
A characteristic of effective prices is that they must be
Which of the following pricing practices is illegal in some countries because it may drive a company's
competitors' out of business:
One way that advances in technology are impacting the product/service management function is by
making it possible for businesses to
Control customer preferences
Eliminate human errors
Simplify production systems
Improve existing products
Pick the best response: Where do product opportunities exist?
Where people work
Where people participate in their hobbies
Anywhere there is an un- or under-met need
Anywhere that people have had their needs satisfied
When using mind mapping to generate product ideas, you begin by writing down the main problem or
True or False: Only express warranties hold up in court.
False; implied warranties are valid
True; implied warranties cannot be verified
False; express warranties must be in writing
True; only written evidence can be submitted in court
What strategy can make or break a business's product mix?
Text that continues or clarifies the thought expressed in the print ad's headline is referred to as the
Why do companies use brands for their products?
To charge higher prices
To demonstrate creativity
To encourage materialism
To differentiate their products
Which of the following is an example of a purchase experience touchpoint:
Customer satisfaction surveys
Many of the town's residents have heard that this coming summer is predicted to be the hottest summer
ever. As a result of hearing this, Tim, the owner of an appliance store, decided to do more advertising for
air conditioners. Which of the following external factors has affected Tim and his business:
Legal and political factors
Cultural and social trends
The specific goal of product promotion is to
Inform consumers about the company
Show the company's commitment to technology or research
Persuade consumers to buy a particular good or service
Change a particular attitude toward a firm or its products
Which of the following is the most visible element of the promotional mix:
What type of information are businesses that sponsor sales promotion sweepstakes and contests
required to make available to the customers who participate in those promotions?
Amount of rebate
Odds of wining
Value of coupon
Samples of product
Governments that have passed “do not call” laws are restricting promotional activities related to
A local, exclusive business is having a sale. Which of the following advertising media would be most
effective in promoting the sale to the business's clientele:
What is the primary goal of viral marketing?
What communication channels is a corporation's public-relations department most likely to use to
maintain positive relationships with shareholders?
Policy manuals, commercials, and sponsorships
Newsletters, annual reports, and the company's website
News conferences, consumer blogs, and employee manuals
Press releases, online social networks, and print advertisements
Successful positioning appeals to customers'
Desire to save money
When salespeople demonstrate the features and benefits of goods or services, they often are able to
Provide jobs for more employees
Develop new and improved products
Create desire for products
Add usefulness to products
Why do businesses try to build a clientele?
Gives the business a new image
Leads to repeat business
Attracts well-to-do customers
Provides continuing sources of new workers
Which of the following is a reason why the ethical and legal issues involved in selling activities are
Buyers avoid doing business with unethical salespeople
Sales staff must know when they can legally bend the truth
Sales managers are not responsible for what the sales staff does
Sellers must understand how to criticize competitors
What type of law prevents salespeople from one company from interfering with their competitions'
A restaurant server might obtain valuable information about the taste of a new menu item by talking to
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