Question 1:

What is marketing?

	Setting up a market stall
	Buying as many products as you can
	Selling as many products as possible
	Identifying and satisfying consumer needs and wants.

Question 2:

What is a market broken down into?

	Sections
	Bits
	Bytes
	Segments

Question 3:

Which is the most likely segment for Nintendo games

	Male 36-70
	Male 16 -35
	Female 16-35
	Female 36-70

Question 4:

What is disposable income?

	Waste money
	The money left for spending after essential bills have been paid
	Use once and throw away
	Income you don't need

Question 5:

Socio-economic groups break the population down by:

	occupation and income
	occupation and gender
	occupation and taste
	income and education

Question 6:

Why do business break the market down?

	So they can target their potential customers
	So it cheaper
	So it is less work
	So they don't have to avertise so much

Question 7:

Which of the following is a market segment?

	Height
	Education
	Shoe size
	Weight

Question 8:

Which magazine would you use to advertise a new weatherproof coat?

	Mountain Biker
	TV Times
	Smash Hits
	Woman

Question 9:

What would be the likely profile of someone buying hair spray

	Female 36-70
	Female
	Male
	Male 36-70

Question 10:

What is a niche market?

	A nice market
	A market specializing in niches
	A market based in the town of Niche
	A specialist market