Market Research

Test yourself on your understanding of Market Research

Question 1:

What is market research?

	Getting information about people
	Getting information about markets
	Getting information about products
	Getting information about consumers

Question 2:

Which kind of data are used?

	Primary and Tertiary
	Secondary and Tertiary
	Primary and Secondary
	Infants and Juniors

Question 3:

Secondary data is also called ...

	Field Research
	Desk research
	Table Research
	Garden Research

Question 4:

Primary data is also called

	Desk Research
	Table Research
	Garden Research
	Field Research

Question 5:

Field Research is mainly done by ....

	Reading Books
	Government
	Cows
	Surveys

Question 6:

The random sample survey the interviewees are selected...

	from friends
	from a hat
	from one street
	from a printed list

Question 7:

The quota sample survey the interviewees are selected...

	in proportion to social grades
	in proportion to what they say
	in proportion to what exam grades
	in proportion to shoe size

Question 8:

The best thing about desk research is ...

	its free
	its up-to date
	no one else can use it
	it has already been done

Question 9:

The best thing about field research is ...

	it's free
	it has been done already
	that it takes a lot if time
	it provides unique, up-to-date information

Question 10:

Market research is

	vital to the success of a business
	unimportant to business success
	only carried out every twenty years
	a waste if time

This Quiz has been designed by K Westwood.

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