We are living in a world where Disney products have become a part of people’s lives without age or gender discrimination. Even though 18% of the world population think Disney is overrated, still Disney products cover a big share of the global market. Disney-inspired Clothing Market was valued at $3.7 billion in 2018.
If you are looking for a business opportunity in the Disney-inspired wholesale clothing industry, then this blog is for you. We are going to discuss a few steps to get you started in this business as it is a little different from other apparel businesses.
Let’s dive in.
Get Disney Permit License (Wholesale Distributors & Manufacturers)
Unlike other clothing wholesale businesses, Disney-inspired clothing business requires legal permission from Disney. This License is a contractual agreement between manufacturers and Disney. Disney gives limited rights to businesses with varied charges.
Disney issues permit licenses to selective clothing businesses. They have some requirements and terms available on their website. If you want to do a manufacturing business, check those criteria to assess feasibility. Once you get this license, you will be able to use images and inspired clothing for your business.
• Dealing with the Licensed Manufacturer or Distributor
Disney has hundreds of characters and each character wears different yet specific style clothes. This means as a clothing business you have an extensive range of character’s clothes. In case you are not manufacturing and working only as an independent Wholesale Business, then the first thing you need to start your business is to find a licensed manufacturer or distributor.
The black market of Disney products affected the global market drastically. Many manufacturers are using images and character clothing without a legal permit. Dealing with such manufacturers may cause your business harm. Check the permit license of your distributor or manufacturer if you are dealing directly with one.
• Assess the Return Policies
It is essential to know the return policies of your distributors or manufacturers. What procedure did they instruct to follow in case of damaged items? How are they going to compensate you if they cannot deliver on time? In case Disney images are not what you ordered or not printed up to the mark then who is going to take responsibility?
You are a wholesaler and your business demands a quick delivery process for the retailers to stay with you. Ensure in case of any loss resulted from damaged items, they take responsibility.
• Your Office and Warehouse Location
Your office location and warehouse space influence your wholesale business in many ways. Having your office in a shantytown to save money cannot bring business.
In pricey cities, you need to keep your warehouse and office separate to avoid an overly priced place. In a small town, you can manage both at the same place because of place affordability. Not many businesses offer Disney outfits legally so they do not come in limelight. You need to stay near your target audience to attract them.
• Build a Website
Many wholesalers think that they do not need any website for their business. They still believe that their business is based on physical dealings rather than web connections. This concept is the biggest obstacle to success. Build your website.
Few people are dealing with Disney clothing because of license issues. Retailers not only go for physical markets but also explore the digital market to find Disney clothing wholesalers and suppliers. Your non-existence on the web kills the chances of your business expansion.
• Join Online Platforms
Online platforms ensure your business expansion by connecting you with your target audience. Online marketing platforms like Facebook, Quora, and LinkedIn are the best example of convenient marketing platforms.
Joining wholesale platforms enhances the chances of sales. Retailers use online Wholesale Marketplace to compare rates and analyze trends. Many online wholesale markets allow free access to their platform. By registering with these online platforms, you can use their traffic for your business.
You can promote your Disney outfits by posting images of your goods on these platforms. To lure your customers, you can offer different Disney accessories such as Bunny Bands, Tiaras, and so on as gifts in case of huge buying.
Let’s Hear from You
In case you want to discuss anything related to Disney products or want to add anything, feel free to use the comments section.
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