Chapters 3 & 6

All arguments involve at least 2 people.

Being confident helps you in any arguments.

Intended readers and invoked readers are the same thing.

As a writer, you can almost always know and expect what your readers argument will be.

You are most likely to connect with a reader by demonstrating your knowledge and sharing your values and experiences.

Using words such as “you”, “we”, and “our”, if used correctly, helps pull readers in and connect with their life.

You can guarantee credibility by using respect towards your readers.

The character in the person you are trying to persuade with doesn’t matter.

Conveying authority and honesty through ethic appeal is an excellent way to win over your readers in an argument.

Being of some type of authority give you the advantage of winning over your readers, rather than being a stranger.

When talking about an argument authority means being “big, bad, and tough”.

Showing you have experience in the subject your argument is about will help you be successful with the argument.

Using strong words, such as “of course”, “certain”, and “perfectly”, will come off as arrogant and will not help you in a argument.

Being credible, honest, and modest will help in your favor during an argument.

Accuracy and showing you clearly put a lot of thought into a presentation will also help in an argument.