International Marketing Chapter 1

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17 Questions - Developed by: - Developed on: - 27,645 taken

  • 1
    When you call United Airlines for a reservation on a toll free number and get a response from an operator in Mumbai, this is an example of
  • 2
    Slumdog Millionaire, a movie which received several awards and an Oscar in 2009, was filmed on a location in and around:
  • 3
    A fundamental difference between regular marketing and global marketing is:

  • 4
    Starbucks is building on it's loyalty card and rewards program in the United States with a smartphone app that enables customers to pay for purchases electronically. The app displays a bar code that the barista can scan. This is an example of
  • 5
    Starbucks is entering India Via an alliance with the Tata group. Phase one calls for sourcing coffee beans in India and marketing them at Starbucks stores throughout the world. This is an example of:
  • 6
    According to Michael Porter, a global industry is one in which___________can be achieved by integrating and leveraging operations on a worldwide scale.

  • 7
    The former chairman of Nestle recently told an interviewer. "We are food and beverages. We are not running bicycle shops. Even in food we are not in all fields. There are certain areas we do not touch. Also, we have no soft drinks because I have said we either buy Coca-Cola or we leave it alone." What strategic marketing principle does the chairman's comment emphasize most specifically?
  • 8
    Nike recently adopted the slogan "Here I am" for it's pan-European clothing advertising targeting women. The decision to drop the famous " Just do It" tag line was based on the research indicating that:
  • 9
    The decision to enter one or more particular markets outside the home country depends on all of the mentioned factors expect:
  • 10
    A company that engages in global marketing:

  • 11
    McDonald's serves McAloo Tikkie Burger in India, McRice Burger in Malaysia, McOZ Burger in Australia, Kiwi Burger in New Zealand, and McHuevo Burger in Uruguay and McSamurai Burger in Thailand. These menu variations are examples of:
  • 12
    All of the following correctly states McDonald's approach to standardization and adaption of the marketing mix except:
  • 13
    Examples of effective global marketing by McDonald's include both standardized and localized marketing mix elements. Which of the following does NOT represent a localized element?
  • 14
    As of 2010, Gap operated 2,500 stores in the United States and more than 500 stores internationally. The company sources most of it's clothing from apparel factories in Honduras, the Philippines, India, and other low-wage countries. If Gap would like to open more stores in Japan, primary consideration should include:
  • 15
    A person who assumes that his or her home country is superior to the rest of the world is said to have:
  • 16
    The cell phone divisions of Toshiba, Sharp, and other Japanese companies prospered by focusing on the domestic market. When handset sales in Japan slowed a few years ago, the Japanese companies realized that Nokia, Motorola, and Samsung already dominated key world markets. Atsutoshi Nishida, president of Toshiba, noted, "We were thinking only about Japan. We really missed our chance." This example illustrates:

  • 17
    Unilever, the Anglo-Dutch consumer products company, at one time had 30 different package designs and 48 different formulations for it's Rexona deodorant brand. This is an example of:

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