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International Marketing Chapter 2

20 Questions - Developed by: Carlos - Developed on: 2013-10-01 - 24,079 taken

1

During the past two decades, the world economic environment has become increasingly dynamic. To achieve success, executives and marketers must take into account all of the following realities except:

The world economy dominates the scene.
Capital movements have replaced trade as the driving force of the world economy.
The growth of e-commerce diminishes the importance of national barriers.
The struggle between capitalism and socialism continues.
Production has become "uncoupled" from employment.

2

That Russia is being transformed by economic change can be witnessed in all of the following observations except:

Per capita gross national income in Russia is only $9370.
Russian shoppers spend an estimated $4 billion each year on luxury goods.
Affluent Russians can shop at boutiques that offer Versace.
The Russian government lifted all currency controls.
The banking system in Russia is robust.

3

Market capitalism is an economic system in which:

Individuals and firms allocate resources and production resources that are privately owned.
Market-oriented economies function in an identical manner.
Market resource allocation is commanded by both private and state ownership.
The state has broad powers to serve the public interest as it sees fit.
There is no correlation between economic freedom and a nation's economy.

4

One of the distinguishing features of a Centrally Planned Capitalism economic system is:

Market allocation policies are permitted within an environment of state ownership.
None of the above
The state has broad powers to serve the public interest as it sees fit.
Command resource allocation is utilized extensively in a private resource ownership environment.
All production resources are privately owned.

5

The Swedish government has significant holdings in key business sectors and has a hybrid economic system that incorporates:

Market socialism and market capitalism.
Market capitalism and centrally planned socialism.
Market capitalism and socialistic capitalism.
Centrally planned socialism and market socialism.
Centrally planned socialism and capitalism.

6

Low-income countries have a GNI per capita of less than $996. The general characteristics shared by countries at this income level include all of the following except:

Heavy reliance on foreign aid.
High agricultural population.
High literacy rates.
High birth rates.
Political unrest.

7

The greatest percentage of world GDP is in the following income group countries:

High-income countries.
Lower-middle-income countries.
Low-income countries.
Upper-middle-income countries.
BRIC countries.

8

The majority of the world's population is included in the following economic category:

High-income countries.
Low-income countries.
Upper-middle-income countries.
Lower-middle-income countries.
Lower-upper income countries.

9

Upper-middle-income countries, also known as industrializing or developing countries, are those with GNI per capita ranging from:

No correct answer
$3,946 to $12,195
$996 to $3,945
$12,196 or higher
Less than $995

10

The general characteristics shared by low-income countries do not include:

Concentration in Africa south of the Sahara.
Low literacy rates.
Heavy reliance on foreign aid.
Lack of genuine market opportunities.
High birth rates.

11

Global marketers should take note of the fact that almost half of the world's population is located in:

Lower-middle income countries.
Upper-middle income countries.
Low-income countries.
Higher-middle income countries.
High-income countries.

12

The United Nations designates 50 countries in the bottom ranks of the low-income category named as:

Developing countries.
Low-income countries.
BRIC countries.
LDCs (least-developed countries).
Lower-middle-income countries.

13

Upper-Middle-income countries are also know as:

Manufacturing countries.
Industrializing countries.
Stabilized countries.
Agricultural countries.
BRIC countries.

14

Upper-middle-income countries that achieve the highest rates of economic growth are sometimes referred to collectively as:

NIEs.
BOPs.
BRICs.
LDCs.
BEMs

15

Which of the following nations fall in the lower-middle-income category?

Bangladesh
Burundi
Venezuela
China
None of the above

16

Nike produces only a small portion of it's output in China, but when the firm refers to China as a "two-billion-foot market," it is referring to the fact that:

The Chinese do not wear shoes.
China is a potential future market.
The Chinese shoe market is very competitive.
It will take a long time for China to develop future market.
China can develop it's own shoe market.

17

According to the authors of the Harvard Business Review article, "Serving the World's Poor, Profitably", which of the following is a mistaken assumption that global companies might have about the BOP (bottom of the pyramid)?

People in BOP markets will be criticized for exploiting the poor.
People in BOP markets cannot use advanced technology
All of the above are mistaken assumptions discussed by the authors
The poor are too concerned with fulfilling basic needs to "waste" money on nonessential goods.
The poor have no money.

18

Product and market opportunities in a postindustrial society are more heavily dependent upon new products and innovations than in industrial societies. An example of this would be:

India's Suzlon Energy using wind-driven turbines.
Nestlé marketing Bono brand cookies in Brazil.
Hermes creating handbags called Amazonia.
Coca-Cola company developing a beverage Vintago in low-income countries.
New e-commerce markets for interactive forms of electronic communication.

19

Which country is the only country classified as an emerging market among the high-income countries by influential stock market indexes?

Italy
South Korea
Britain
Malaysia
United States

20

The Organization for Economic Cooperation and Development (OECD) is comprised of:

All of the above statements are applicable.
The 30 high-income countries.
Countries that demonstrate progress toward economic reform.
Countries that believe in market-allocation economic systems.
Pluralistic democracies.

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