International Marketing Chapter 2

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19 Questions - Developed by: - Developed on: - 8,105 taken

  • 1
    During the past two decades production has become "uncoupled" from employment.
  • 2
    Gross domestic product (GDP), a measure of a nation's economic activity, is calculated by adding consumer spending (C), investment spending (I), government purchases (G), and net exports (NX).
  • 3
    Kleptocracy refers to rampant corruption and bribery.

  • 4
    Despite talk of creating a Silicon-Valley-type development in suburban Moscow, some observers have begun asking whether it is time to take the "R" out of BRIC.
  • 5
    The lack of employment as seen in the recent times is indicative of the fact that manufacturing is in decline.
  • 6
    Due to globalization, it is easier to categorize economic systems within the confines of a four-cell matrix.

  • 7
    Today, market capitalism is widely practiced around the world, most notably in North America and the European Union.
  • 8
    In centrally planned socialism economic systems, the state allocates resources, whereas production resources are privately owned.
  • 9
    In centrally planned socialism economic systems, since demand typically exceeds supply, the elements of the marketing mix are not used as strategic variables.
  • 10
    In Sweden, where the government controls two-thirds of all expenditures, resource allocation is more "market" oriented than "command" oriented.

  • 11
    The World Bank has developed a four-category classification system for stages of marketing development which uses GDP as a base.
  • 12
    The World Bank has developed a four-category classification system for stages of marketing development which uses per capita gross national income (GNI) as a base.
  • 13
    About 13% of the world population is included into the low-income economic countries category as per the World Bank classification system.
  • 14
    Although Bangladesh is categorized in the low-income countries, they have genuine market opportunities, particularly in the garment industry.
  • 15
    The United Nations designates 50 countries in the bottom ranks of the low-income category as least-developed countries (LDCs); the term is sometimes used to indicate a contrast with developing countries and developed countries.
  • 16
    Upper-middle-income countries, also known as industrializing or developing countries, are those that achieve the highest rates of economic growth and are also collectively referred to as Newly Incoming Economies or NIEs.

  • 17
    According to C.K. Prahalad and A. Hammond, the poor often pay higher prices for many goods, and so there is an opportunity for efficient competitors to realize attractive margins by offering quality and low prices.
  • 18
    With the exception of a few oil-rich nations, the countries in the high-income category reached their present income level through a process of sustained economic growth.
  • 19
    A distinction between industrial and postindustrial countries is that the postindustrial countries exhibit an orientation toward the future and stress the importance of interpersonal relationships in the functioning of society.

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