International Marketing Chapter 9

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13 Questions - Developed by: Carlos - Developed on: - 15.286 taken

  • 1
    Licensing as a market entry mode has several disadvantages and opportunity costs, which do not include:
  • 2
    ________ represent(s) a market entry strategy whereby one company permits a foreign company to make use of it's patents, know-how, technology, company name, or other intangible assets in return for a royalty payment.
  • 3
    In order to prevent a licensor-competitor from gaining unilateral benefit, licensing agreements should provide for:
  • 4
    Pollo Campero, a chicken restaurant chain based in Central America, is using the following method for expanding operations in the United States.
  • 5
    In the mid-1980's, Apple Computer lost tens of billions of dollars by not using.
  • 6
    The specialty retailing industry, as well as the fast-food industry, favors ________ for global growth.
  • 7
    The agreements that allow McDonald's franchisees around the globe to use McDonald's trademarked name and menu items represent, in essence, which form of market entry?
  • 8
    Honda has invested $550 million in building an assembly plant in Greensburg, Indiana; IKEA spent nearly $2 billion to open stores in Russia; and South Korea's LG Electronics purchased a 58% stake in Zenith Electronics. All of these are examples of:
  • 9
    The disadvantages of joint venturing can include all of the following except:
  • 10
    The strategy to use joint ventures has several advantages which do not include:
  • 11
    Which of the following does not fit into the sequence of experiences Anheuser-Busch had in Japan?
  • 12
    As a general rule, the Chinese government allows foreign companies to participate in it's market only if those companies agree to establish operations with local Chinese enterprises. Which market entry mode would be the appropriate choice under these circumstances?
  • 13
    The president of a Mexican company recently remarked, "Business in Mexico is done on a consensus basis, very genteel and sometimes slow by U.S. standards." A few months later, the Mexican company and it's U.S. joint venture partner parted company. Judging by the president's remark, one important reason for the "divorce" was:

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